Japanese tea · A thoughtful starting point
Find your way
into matcha.
Meet matcha and explore preparation styles, labels, tools and origins.
Start with matcha
Choose your next question
Start with your use. The right details follow.
Your first matcha
Decide what to make, read the label and choose a practical package.
Read the guide →02 / YOUR NEXT STEPA latte at home
Compare plain powder and sweetened mixes for the drink you want.
Read the guide →03 / YOUR NEXT STEPRead the label
Separate ingredients and documented production from impressions.
Read the guide →04 / YOUR NEXT STEPUnderstand the origin
Find out what a region name does, and does not, tell you.
Read the guide →Learn what the label tells you
Look beyond the name
on the tin.
Ingredients, preparation and package size help you compare. Origin names and attractive packaging leave questions to ask.
A closer look at matcha labels →Match the powder to the preparation
A plain powder and a sweetened drink mix serve different needs. Decide whether you want control over added sugar and whether you will prepare the drink with water or milk.
Read the specific product
Look for a product-level description of ingredients, amount and preparation. Do not treat every product from one brand or region as interchangeable.
Choose a format · Amazon Japan
From learning to your next cup
Choose the preparation you want before choosing a package. These links open Amazon.co.jp, the Japanese marketplace.
Plain matcha powder
ITO EN Oi Ocha Matcha
30 g · one tin
The listing states 100% Japanese matcha and describes use in matcha lattes and cooking. This is powder to prepare yourself, rather than a ready-made latte mix.
A fit for: Making matcha or a latte with your own choice of milk and sweetener; starting with a 30 g package.
Choose another format if: A sweetened instant latte mix, a tea bag, or a verified premium tasting recommendation. No independent tasting was performed.
Check the current price, seller, package, delivery to your address and return conditions on Amazon before ordering. International delivery has not been verified. Orders and payments are handled by Amazon and its sellers.
Photo: Taliesin / Public domain dedication (PD-self). Resized and encoded as WebP.
Product sources & image credits
- Amazon.co.jp: ITO EN Oi Ocha Matcha · 30 g · one tin (affiliate source link). Product details consulted 2026-10-06. Product photograph displayed directly from the Amazon-hosted URL for this ASIN; no local image copy or crop.